Download PDF by Alexander Fraß: Achieving Brand Loyalty in China through After-Sales

By Alexander Fraß

This paper presents a tenet for a way the total strategy chain of automobile after-sales providers might be researched in China. furthermore, Schwartz's person point price thought is brought as a helpful operationalisation method of cultural advertising. So, values are modelled as exogenous variables to be able to exhibit which of them are particularly causal. a complete of 301 chinese language workshop consumers have been surveyed to evaluate the serious good fortune components of after-sales companies through partial least squares structural equation modelling. After-sales prone became extremely important within the motor vehicle undefined. notwithstanding, this sector has no longer been sufficiently researched, relatively in regards to China, crucial vehicle marketplace globally. 

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Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants (Business Analytics) by Alexander Fraß


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