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By Carol J. Pardun

Now revised and up to date to mirror the influence of rising applied sciences, this re-creation of Advertising and Society: Controversies and Consequences examines the evolution of ads and its effect on society.

  • Expanded with 5 new chapters protecting the influence of rising applied sciences, together with the evolution of Direct to customer (DTC) pharmaceutical advertisements; product placement in a variety of media; and the starting to be intrusiveness of web marketing
  • Explores a wide diversity of themes together with alcohol, tobacco, and intercourse in advertisements; the professionals and cons of unfavourable political advertisements; advergrames; and using stereotypes
  • Examines the impression of ads via its targeted ‘point/counterpoint’ layout –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
  • Lends enormous readability to the topic, uniquely balancing feedback and perform inside of one text
  • Includes chapter-level overviews and summaries of the subject heritage and key concerns, in addition to student-friendly gains similar to rules for papers and questions for discussion

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Advertising and Society: An Introduction by Carol J. Pardun

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