New PDF release: Alternate Reality Games als Marketinginstrument im

By Heidi Vetter

Bachelorarbeit aus dem Jahr 2013 im Fachbereich Buchwissenschaft, Johannes Gutenberg-Universität Mainz, Sprache: Deutsch, summary: Heidi Maria Vetter nimmt in ihrer Bachelorarbeit die exchange fact video games, kurz ARGs, ins Visier: Begründet durch den Wandel der Kommunikationsstrukturen, gewinnt das web – auch als Marketinginstrument – immer weiter an Relevanz. ARGs sind in diesem Kontext ein neuartiges Konstrukt, um Menschen für Inhalte zu begeistern, zu gewinnen und letztendlich auch zum Kauf eines Buches zu bewegen. Zum theoretischen Unterbau der Arbeit zählen sowohl die Begriffserklärung und –definition des ARG, als auch die Erläuterung der Wirkungsweise dessen. Parallel dazu wird dem Leser das virale advertising näher gebracht. Im nächsten Schritt verknüpft Vetter Theorie und Praxis: Inwiefern können ARGs gerade den Jugendbuchmarkt bereichern? Welche verlässlichen Daten existieren, um dies zu untermauern? Und wie wird solch ein multisensorisches advertising in der Verlagspraxis gestaltet?

Show description

Read Online or Download Alternate Reality Games als Marketinginstrument im Jugendbuchmarkt (Initialen) (German Edition) PDF

Best books & reading books

Philip Shaw's The Sublime (The New Critical Idiom) PDF

Usually labelled as ‘indescribable’, the chic is a time period that has been debated for hundreds of years among writers, artists, philosophers and theorists. frequently regarding rules of the nice, the awe-inspiring and the overwhelming, the elegant has develop into a posh but an important suggestion in lots of disciplines. supplying ancient overviews and causes, Philip Shaw seems to be at:the legacy of the earliest, classical theories of the elegant throughout the romantic to the postmodern and avant-garde sublimitythe significant theorists of the chic similar to Kant, Burke, Lyotard, Derrida, Lacan and Zizek, delivering severe introductions to eachthe value of the idea that via various literary readings together with the outdated and New testaments, Homer, Milton and writing from the romantic erahow the idea that of the elegant has affected different paintings varieties corresponding to portray and movie, from summary expressionism to David Lynch’s neo-noir.

New PDF release: Information Literacy Instruction: Selecting an Effective

A useful advisor for MLS pros and scholars, this new publication explains how librarians can choose a good approach to library guideline in line with their clients, the ambitions of the guideline and the supply surroundings. The content material describes the various equipment to be had and in what situations the tools are finest.

Read e-book online Thomas Pynchon (Contemporary American and Canadian Writers PDF

Now to be had in paperback, it is a finished learn of the main influential determine in postwar American literature. Over a writing occupation spanning greater than fifty years, Thomas Pynchon has been on the leading edge of America's engagement with postmodern literary chances. In chapters that handle the total variety of Pynchon's occupation, from his earliest brief tales and primary novel, V.

Download e-book for iPad: Whitman's Drift: Imagining Literary Distribution (Iowa by Matt Cohen

The yankee 19th century witnessed a media explosion extraordinary in human background. New communications applied sciences looked to be in every single place, supplying possibilities and threats that appear powerfully normal to us as we adventure today’s electronic revolution. Walt Whitman’s poetry reveled within the potentials of his time: “See, the many-cylinder’d steam printing-press,” he wrote, “See, the electrical telegraph, stretching around the Continent, from the Western Sea to ny.

Additional resources for Alternate Reality Games als Marketinginstrument im Jugendbuchmarkt (Initialen) (German Edition)

Sample text

Download PDF sample

Alternate Reality Games als Marketinginstrument im Jugendbuchmarkt (Initialen) (German Edition) by Heidi Vetter

by William

Rated 4.54 of 5 – based on 17 votes